Tuesday 22 March 2011

Week 1

Lecture 1

The Stroop Effect
























-Visual Codes 
  •  analogue 
  • digital ( broken into little peaces)
  • iconic signs (old pictures, an image with significance )
  • iconic words (Pow)
  • pictograph (object, action
  • pictograph groups (picture word)
  • pictograph phonogram (sound)
Redus IBM
- Semantic signs (associated with a bad sign)
- ideogram (the symbol don't make sense but the idea does, like the red cross) 















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